6/2/2023 0 Comments Ghostlab pricing![]() The value that you get from a Ghost(Pro) blog is when you publish something and it manages to reach a large audience of people. We also set quite low limits on views per plan, and we found that people were very nervous about having to try and keep their traffic within plan limits - which is something that's (of course) totally unpredictable. Initially we set quite high limits on number of blogs per plan, but we found most people didn't use more than 1. The other big thing we learned was which things our users care about most. Lesson 2: We didn't give enough on value. While our current pricing has allowed us to create something sustainable, we need more revenue to grow our infrastructure and our team so we can compete with all the (very well funded) closed platforms out there. Ghost(Pro) is what keeps the lights on the for entire Ghost project. We're a not-for-profit organisation, so we can't take any venture capital or investment. This costs more time and money to run, and it also provides a lot more value in the time and money it saves users. But we're not offering a VPS! Ghost(Pro) is a fully managed service with automated installs, upgrades, backups, performance optimisations, and a content delivery network serving your blog from 27 different data centres around the world. Lesson 1: We didn't ask for enough on price.Īn entry level price point of $5 is a really good rate for a VPS hosting plan. That being said, we quickly learned a great deal about where we were going wrong and what we could (and should) be doing better. What We've Learned Since Thenįor a first attempt, we did quite a good job of positioning our pricing as an entry-level product. With those things in mind, we set our prices at a low barrier to entry, and with relatively conservative plan limits while we started benchmarking our infrastructure and working our tails off to build more features into Ghost itself. There simply wasn't that much you could do with it, yet, so the initial value in subscribing to Ghost(Pro) was relatively low. It was a newborn baby with 3 features and a whole lot of ambition. The second biggest factor in our initial pricing was the fact that when we launched, Ghost was at version 0.3. This made working out the cost of hosting a Ghost blog relatively difficult. In short: we actually had no idea how many instances of Ghost we could even fit on a server, because no one had ever done it before. With Ghost (and even Node.js) being so young, creating a hosted infrastructure to support thousands of instances of Ghost was a big challenge. When we launched Ghost(Pro) at the beginning of 2014, we took a giant leap into the unknown. Also: No more penalities for traffic spikes. It's a better model for us and more value for money for you. Tl:dr We're increasing plan prices and increasing the resources in each plan. I'd like to share some details of how and why we're doing this. Today we are announcing a new set of plans and pricing for our Ghost(Pro) service.
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